Bauhaus - Final

Final Solution:
I have cleaned up the top section of the black shape to align with the text. There is enough clean, negative space in the layout to allow for the text to be grouped tightly without looking too cluttered and complex. It is interesting and first attracts the eye as an artwork, then conveys the message through the text. This is the basis behind Bauhaus, to create something that combines the arts. My piece uses influences from Bauhaus works, ideologies and has constructivist elements.

Bauhaus - final 3

8:
I have used a soft black shape which gives me the feel, and the extra element i am looking for in the background to break up the large area of text. I have experimented with the red in the word 'knowledge' and the soft pinkish/blue tones are not overbearing in the layout. I wanted that word to stand out while using scale very strongly.

7:
Solution, reduce size of red square. The word knowldge is slightly lost and the strip is very harsh/hard edged.

6:
For this trial i am trying to find something which will break up the background and add another element to the design. The large amount of red is over dominate and takes away from the text.

Bauhaus - trials

5:
Grouped the text, further variations in scale. Have also dulled the background though more vibrant from first poster. It now looks like the paper found in a book and therefore i feel the need for an image of a book is redundant.

4:
Further experimentaion with layout and making clear space to ease the eye when viewing the image. Still not sitting quite right though.

3:
In this trial i have again experimented with colour, enhancing and creating vibrancy. I feel the coffee colour and deep red of the background gives it a cinimatic/antique feel, which i am not attempting to create.

2:
In this design i have experimented with scale, colour, shape and hierarchy. the font is more appropriate to the style though i felt it did not look clean enough. I want to make more negative space in order to give the poster an uncluttered yet interesting feel.

1:
This is my first attempt/idea behind creating a Bauhaus design. I used a paper texture for the background with similar tones to Bauhaus posters i have researched. I also attempted to incorporate a black and white image of a book to relate to the text.

I have also used a clean, clear font though it does not give the right feel for Bauhaus. It is too modern even though it was influenced from Bauhaus typology. I bought 'Bayer Universal' and experimented with this type in my other examples.

Bauhaus examples

1919-33

Bauhaus was created with the idea of bringing all arts together as one. There would be no distinction between the fine arts and applied arts. It sought a new way of teaching where 'handcrafted' work was the emphasis, artists and craftsmen teaching together. This is a very practical teaching method.

Teachings that took place at the Bauhaus were wide and varied in the arts. The idea was to teach pupils in many disciplines so as to bring the arts unity. This concept had a profound impact on modernist art and art theories. Much of early Bauhaus teachings were influenced by the constructivist period, hence the typology and design that came out of the school were clear, geometrically focused and very bold.

Bauhaus - Herbert Bayer

Born 1900, Haag, Austria
Graphic designer, painter, photographer and architect.
Started an apprenticeship at age 19 with an architect and designer in Linz, where he produced his first typographic works.

1921, enrolled at the Bauhaus where did a pre-course under Itten, followed by a workshop on Murial painting lead by Kandinsky.
1925, appointed head of a newly created workshop in print and advertising,
1928 left Bauhaus to continue career in deign and artistic directing.

Created 'Bayer Universal' font.

Bauhaus - Josef Albers

Born March 19, 1888, German-born American artist.
Studied in Germany and enrolled at Bauhaus 1920,
Began teaching there 1922 and promoted to professor 1925,
became renowned for stained glass design,
Taught furniture design, drawing and calligraphy,

Like Moholy-Nagy, he helped guide Bauhaus teachings away from expressionism and towards constructivist design, contributing significantly towards industrial design.

Bauhaus - László Moholy-Nagy

Born 20 July, 1895
Hungarian painter and photographer,
Became a professor in the Bauhaus 1923,
Influenced by constructivism,
known for design and industrial integration,
teachings: painting, sculpture, photography, photo montage, metal.

Russian Constructivism - Final

The idea behind this poster was to represented Russian constructivist design. The two images show a palace and a tractor, which in combination with text, demonstrates the communist ideology that constructivist would have propagated.

It is clear, incorporates angles, red, white, black, black & white/printed images and has a font appropriate to the style. I have made it brighter than the trials as to stand out and have more impact on the viewer. It is a good example of Constructivism design.

Russian Constructivism - trials

Various steps towards final piece:
Paper texture as seen in some research examples,
Red with worn effect,
images made to look old and printed,
Font type block and strong, the etched trial did not suit style.

Russian Constructivism - research 3 - Kandinsky

Kandinsky is really an inspiration for the Russian Constructivism design movement. This abstract artist has used strong edges, shapes, colour and angles to produce his art.

Russian Constructivism - research 2

Here are examples of Constructivist posters. They often reflect the ideologies of Soviet Russia. May include images of farmers (communism ties), Buildings, astronauts (space race), Missiles (military might) etc.

The constrictivist posters often use:
direct, sans serif font types similar to the swiss style.
Black or dim images similar to the style of dada.
Strong colour, Black, red, white (Russian flag - patriotic colours)

Russian Constructivism - research

The Constructivist don't adhere to the strict guidelines of Swiss Style, in that they commonly position type off axis.

Post modern - research, gert dumbar

Post modern - research, David Carson