Poster Sketch

Rough ideas... Use simple colour, lots of neg space. Contrast.

APPRAISAL - Poster Design

APPRAISAL - Poster Design

Line:

I used a grid system to form natural eye lines. The text “hypergasm” forms a strong horizontal line underneath, which is further reinforced with the text “the forum, Melbourne”. The title of the festival forms vertical lines through the circular shapes above. The Line is creating symmetry and balance.

Shape:

I have used circular shapes to create balance and interest. They counter the balance of the text against the right hand side of the layout. The Text also creates shape in the form of long rectangles that are evident due to the negative space. One such example can be seen if u split the page vertically from the edge of the pink circle.

Colour:

I have used bright colours as they are eye catching and will allow the poster to stand out from its surroundings. To further enhance this effect I have utilized negative space and contrast in the large areas of black. This space gives the Title and colour more impact on the viewer while creating the particular feel I want to portray the festival. It will attract the younger age demographic that my brief requires while also having an alternative feel.

Poster Final

Final Poster decision:

I have moved the dark radial circle to the bottom right so it does not distract from the title of the poster.

I have also changed the layout for the text under the main title. I have done this as the word "FORUM" looked as tho it was part of the festival title and not the name of the location. It has been reduced in size to match with the word "Melbourne".

The website address has been positioned away from the large text to ensure the font did not become over complicated and crowded. 

The edge of the radial pattern on the left side creates shape and line vertically, adding to that theme of the layout.

Poster Mock 5

The added circular fade in the background creates greater focal point and detail.

The font has been thickened slightly as to be easily readable from a distance and be more eye catching. It has also been moved down slightly to be more solid with the other information.

Poster Mock 4

This is pretty much what i'm aiming for. might need to experiment with colour for the main font/festival title.

Poster Mock 3

This is more what i am looking for... the large negative space works well with the simple desgin elements of shape and colour. The black contrasts well with the bright colourful shapes and font. (could try with Ultra light helvetica neue instead of bold)

Poster Mock 2

This looks good. elegant, simple and interesting. play with this idea...

Poster Mock 1

I like this but a black background would suit the feel better i think.

Poster Background/info

The genre of music at the festival will be electronic influenced bands such as MGMT, Knife,     CSS, Ratatat, Crystal Castles, Samian Mobile Disco etc. These bands are popular with a younger demographic from ages approx. 16-24. They international and national bands which draw crowds to melbourne clubs and hotel gig scenes such as Corner Hotel Richmond and Hi-Fi bar in the city.

These Bands are  mainstream cult bands which have loyal fans but also attract outside listeners. They are predominantly played on JJJ radio as an alternative to mainstream pop stations.

The festival is to be called "Hypergasm" and may have other references and information to the sounds e.g "electrc/elctro", "festival/show" etc.

date 15th october 2009 The Forum, Melbourne. tickets can be bought at www.ticketek.com

 

Poster Research contrast 3

The contrast between the negative space and the positive space is strong, creating sharpness.

Poster Research contrast 2

The contrast between the black and red/yellow is very strong... 

The colour is relative to the music festival title. "Burning Up"

The shapes are organic and give a psychedelic look/feel.

Poster Research neg space 4

The negative space is again helping to create a focal points (boat and text) while maintaining a simple and basic look.

this poster is dominated by shape and uses block colour to further push its simple layout.

Poster Research neg space 3

The negative space helps create a single focal point which captures the eye. 

The central image is made from strong line which represents an identifiable image (bird). This creates an artistic and intriguing feel... having the effect on the viewer to look closer and find out what the poster is about.

Interesting poster 2

Another great MIA poster... I like the block colouring and knotts of complexity. Lots of little images/patterns put together to create the poster.

Poster Research neg space 1

The negative space allows the central image to hold its complexity without making the entire poster crowded.

The clean/crisp fonts and image ensure the simplicity of the design is held. 

Poster Research neg space 2

The large amount of white negative space is working to make the image stand out.

The rainbow colours are eye catching and create some interesting layers in an otherwise plain poster.

Interesting Poster 3

Again i like the block colouring and simple shapes within the entire layout. They work together to create complexity and interest to capture and hold the viewers eye.

Poster Research contrast 1

There is strong contrast between the yellow and black. It divides the layout and creates sharpness within the detail of the figure and trees. 

There is also strong contrast between the white font and black background... it is working to make the title stand out to the viewer.

Interesting Poster 1

i like the layering and limited use of colour.

Colour

Colour - have used various shades to give extra tonal value to image.

Monochromatic

Monochromatic - different shades of same colour

Purple... obvious?

Triadic

Triadic - colours opposite each other on colour wheel (like peace sign)

Yellow, Blue, Orange

Complimentary

Complimentary - opposite on colour wheel.

Purple - Yellow

Analogous

Analogous - colours are next to each other on the colou wheel.

green - yellow

Silhouette

This is my silhouette version of little red riding hood.

have added some extra tree (bottom left)

It is probably the best thing out since sliced bread...

Sketch of little red riding hood

This is my sweet nut drawing of little red riding hood. The style reminds me of corps bride, this is probably because of the curly tree branches and long/thin arms and legs of the woman.