APPRAISAL - Poster Design

APPRAISAL - Poster Design

Line:

I used a grid system to form natural eye lines. The text “hypergasm” forms a strong horizontal line underneath, which is further reinforced with the text “the forum, Melbourne”. The title of the festival forms vertical lines through the circular shapes above. The Line is creating symmetry and balance.

Shape:

I have used circular shapes to create balance and interest. They counter the balance of the text against the right hand side of the layout. The Text also creates shape in the form of long rectangles that are evident due to the negative space. One such example can be seen if u split the page vertically from the edge of the pink circle.

Colour:

I have used bright colours as they are eye catching and will allow the poster to stand out from its surroundings. To further enhance this effect I have utilized negative space and contrast in the large areas of black. This space gives the Title and colour more impact on the viewer while creating the particular feel I want to portray the festival. It will attract the younger age demographic that my brief requires while also having an alternative feel.